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Link Color, Treatment, and Rollover Behavior

 
Data below is based on 376 instances of local navigation links on 315 web pages [sites examined]. An instance was defined as a single grouping of links on the page; some pages had more than one set of local navigation links (for example, if both Down-to-Child and Across-to-Sibling links were present).
 
 

Primary HTML Link Color

link color pie chart
50%
Blue
13%
Red
12%
Black
12%
Gray
6%
Green
5%
Brown
2%
Purple
 

Visited Link Indication

37% of pages used a different color to indicate visited links.
 
 

Visual Treatment

underlined links 54% HTML text links: underlined
underlined disabled 34% HTML text links: underlining disabled
graphic text 12% Text as graphic
 

Rollover Behavior

68%
None
15%
Change text color (for HTML text)
10%
Add underlining (for HTML text not underlined in the normal state)
4%
Change background color (for HTML text)
3%
Change graphic state (for text as graphic)

 

 

©Heidi P. Adkisson. 2005. All rights reserved.
wdp@hpadkisson.com
 
  
 
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