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Down-to-Child links provide
access to more specific information, allowing
users to "drill down" into a
particular topic.
Data below is from
75 leading e-commerce sites, collected
in May, 2002. [sites
examined] |
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Frequency of Down-to-Child Links
100% of pages had Down-to-Child
links. This frequency is based on the number of pages
where Down-to-Child links could occur. [details] |
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Location of Down-to-Child Links |
| The aggregate location data, below, for
Down-to-Child links are only partially useful because
they do not take into account the two main types of
pages that contain Down-to-Child links on an e-commerce
site: Product Category Pages and Product List Pages.
More Discussion... |
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Style for Down-to-Child links |
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