Manage Account

Frequency of Manage Account

76% of sites in the sample provided some type of global Manage Account function.

Location of Manage Account

Labeling of Manage Account

Most sites used some form of the term “account” (67%) or “login” (30%).

There was, however, considerable variation in the exact wording of the label. For example among sites using the term account, variations included Account, Account Info, My Account, Your Account, Access Your Account. To more effectively show exact wording variations, labels were organized by the term representing the function and the syntax of the label (noun, possessive, or imperative). Noun syntax was defined as either a single noun (“Account”) or a noun with a non-possessive modifier (“Account Info”). Labels that began with a possessive adjective (“My Account”) were defined as having possessive syntax. Imperative syntax included labels such as “Access Your Account” and “Change Your Profile.”

[view frequencies of exact labels]

Icon Use for Manage Account

19% of sites providing Manage Account features helped identify this function with an icon. The most common icon was that of a writing instrument (pen or pencil); other icon types included a folder, checkmark, and document.